Qualitative market research thrives on the trust and willingness of respondents to open up. The basic techniques can be learned, but there are two prerequisites a qualitative market researcher has to bring along: curiosity and empathy.
We at T.I.P. BIEHL & PARTNER place the interviewee at the center of our qualitative market research. We consider this to be the best way to get the answers to your questions.


Experience instead of reproduction. 35 years of experience in qualitative market research have taught us one thing: no two questions are the same. And so the classics of qualitative market research have become our body and blood without becoming routine.
Focus groups, in-depth interviews (guideline interviews) and every form of guideline-supported exploration are irreplaceable components of our work.


From „small but effective“ to large-scale
monitoring. With the classical qualitative methods one can do more than meet in the discussion room or studio. Developed from the many qualitative researches for retail companies, our self-developed methods have also proven themselves in other areas. And the good thing about it is that these methods can also be combined with each other.


At The Hight of time

Open to new ideas and yet alert.
Not everything that the new media promise can be kept. As a fan of new technologies and methods, we are nevertheless constantly looking for new possibilities. But they have to suit us so that they suit you. In qualitative research this is the case when we discuss with consumers in a weblog.